- To remain competitive, retailers operating in highly competitive 21st century environment must adapt to changing consumer demographics and preferences.
- Evo Smart Life offers powerful, innovative retail solutions which empowers operators to take charge of their expensive retail space, but with affordability and flexibility that they deserve.
- A smart retail system augments end user’s shopping experience, increases shopper’s satisfaction and brand loyalty – while at the same time revealing hidden, micro data that paints a more complete, wholesome picture of your operation.
Entering the third decade of the 21st century, we’ve seen significant paradigm shifts which have altered almost every aspect of our lives, from the way we play, shop and living our lives – what used to work 10 years ago can simply no longer be applied in today’s environment.
Take the retail sector, for example. In the 1990s, the logic of “one to many” marketing prevailed. Riding off the high of the Third Industrial Revolution, which has brought about mass consumerization driven by unprecedented level of new wealth, the age of mass marketing made sense because that was what the consumer wanted. But today, the one-size-fits-all approach no longer works as consumers of today – now largely represented by the Millennials – demands personalization and above all, experience.
Here is a generation which has grown up with technology and is used to being pampered, catered to and having all kinds of information delivered right onto their fingertips. They are also more brand-agnostic than their predecessors and expect bargain deals, partly due to how easy it is for them to search for deals from myriad sales channels available for the taking.
The New Way To (Smart) Retail
Bolstered by advancements in IoT (Internet of Things) technology, Smart Retail stores are starting to appear and make their way into mainstream marketplaces as more and more retailers start to realize the immense capabilities and cost-saving measures offered by these systems.
Smart Retail stores utilize automation, analytics and even artificial intelligence to help them gain better control of their spaces and save on operational costs, therefore giving them a leg up over their more traditional competitors.
Evo Smart Retail Solutions provide a complete business suite marketed toward retailers of all sizes and types, designed to give retailers an edge in a 21st-century retail operating environment.
What makes our solutions different from our competitors’ is our holistic approach to the entire retail ecosystem, from end-to-end POP (Point of Purchase) and POS (Point of Sales) management to smart inventory management to even designing custom-tailored solutions that meets your unique needs.
Consider the following use cases for your retail operations:
- Operators can automate employee absences and movements throughout the store using existing CCTVs
- Operators can minimize queue or dwell times and even loss prevention using our analytical software that we build 100% in-house
- Operators can see “hot” and “cold” areas in their stores using our custom-built analytics (heatmap)
- Operators can track the movements of shoppers in the stores (footfall counter)
- Operators can count how many people visited their stores in a given day and time (people counter)
- Operators can push instant, dynamic price changes on the shelves using Electronic Shelf Labeling (ESL) System, allowing for seamless blending of their online and offline channels
- Operators can automate lighting, HVAC and door locks to turn on/off at certain times
- And much more!
Evo Smart Life offers powerful, innovative retail solutions which empowers operators to take charge of their expensive retail space.
Inquire today to find out how you, too, can make the switch from traditional retail to 21st century smart retail without breaking the bank – we are a fully Indonesian home-grown software house-cum-systems integrator which possesses the capability and local expertise to customize and build powerful retail solutions designed uniquely for your business.